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The Rock River Chapter of the American Red Cross will do their part to assist those affected by the tragic incident at Northern Illinois University. Six Red Cross volunteers who are licensed to provide mental health services in Illinois will be in Dekalb, Illinois through Tuesday as students return to campus.
“Our goal is to provide psychological first aid, and to provide further information on resources available to students,” says James Ryan, M.S.W. of Pathway Center in Rockford and a Red Cross volunteer. “Ultimately what you want to accomplish in this type of situation is to get people talking. This will foster a closer and stronger sense of community.”
In conjunction with National Red Cross Month, Culver’s restaurants of the Rock River Valley are among more than 370 Culver’s restaurants donating 10 percent of their respective sales on Wednesday, March 5 to their local participating American Red Cross chapter during the annual system-wide “Day of Giving” fundraising event. The Rock River Chapter will then use 100 percent of the funds within the local community. Guests can enhance the total Red Cross contribution by giving personal donations in canisters available at stores throughout the week. Building on last year’s success, Culver’s fundraising goal for the one-day event is $175,000.
Culver’s was recently recognized with the Circle of Humanitarian Award from the Red Cross for the substantial support that the company and its franchise partners provided in 2007.
“The ‘Day of Giving’ has become one of Culver’s and our franchise partners’ major outlets for serving the community. We are exceptionally proud to partner with the Red Cross for the second year to help people prevent, prepare for, and respond to emergencies,” said Lea Culver, co-founder of Culver’s and a volunteer for the Red Cross. “Just as Culver’s believes in doing it right for each guest, the Red Cross responds immediately to the needs of each individual and family impacted by a disaster anywhere in the country. Through our ‘Day of Giving,’ we can provide support to continue these efforts.”
“Donations like these from Culver’s ‘Day of Giving’ make a significant difference to local individuals during a time of crisis,” said Roger Dahl, Service Area Executive, Midwest Service Are, for the American Red Cross. “Every donation from the day helps our efforts to get people back on their feet. We sincerely thank Culver’s for building a program to serve local Red Cross communities across the country.”
Culver’s restaurants are independently owned and operated in more than 370 locations in 16 states. The American Red Cross became a partner in 2007 and since then a number of local, regional and system-wide programs raised funds and awareness for their efforts. Culver’s is the recipient of numerous awards, including the #1 burger chain in the country as voted by Restaurants & Institutions 2007 consumer survey.
